“What are we going to do with all the bodies?”

Everything today is just a problem to be solved by marketing teams and think-tanks.

The latest problem to be hashed out in the boardroom? Genocide.

With only a whiteboard and their own dubious morals as a compass, the team of executives working on this project must decide whether they are saving the world, being tested by their superiors... or designing the blueprints for another holocaust.

An icy, sophisticated thriller, Aaron Loeb’s Ideation is the Black Mirror of contemporary theatre. Paranoia, conspiracies, atrocities and corporate strategy collide with chilling effect. How far away are we from the world’s next genocide? Is it being planned as we speak, designed by unelected people in expensive suits?