Virna is a passionate marketer who began her career in South Africa, gaining unparalleled experience in the retail space, and established herself in leadership roles as a respected Marketing Specialist.
Her love for New Zealand, new experiences and especially the All Blacks, brought her and her family to Christchurch over a decade ago.
She spent her first few years in senior marketing roles in the retail industry where her vast knowledge and experience was highly regarded.
Her passion for tourism took her on a five-year journey as head of marketing for a New Zealand owned hotel group and, in keeping with her passion for travel, tourism, hospitality and retail, Virna then went on to join Christchurch International Airport as Marketing Manager, Brand & Retail.
“Embarking on experiential marketing strategies, with campaigns telling ‘our story’ and showing off our beautiful ‘back-yard’ to both locals and international visitors alike, has most certainly been a highlight in my marketing career.”
From there Virna decided to broaden her industry experience by taking on various senior marketing roles in FMCG.
As an ‘out of the box’ strategic thinker, coupled with her passion and broad range of expertise, experience and enthusiasm, our customers, and partners alike, will no doubt, enjoy working and engaging with Virna.